Ginetta revs up the style with fashion collection
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After almost 60 years at the forefront of race car engineering, British favourite Ginetta has merged style with power for a high performance and exclusive fashion brand.
The company, which first started making racing cars in 1958, has adapted its expertise to create a range of performance coats, jackets and bags inspired by the grace and beauty in one of the world’s most glamorous sports. Combining intricate race car gadgetry and toughened materials with smooth curves, modern styling and the design expertise associated with Ginetta’s racing car heritage, the collection boasts an unrivalled mix of fashionable flair and seasoned durability.
Key highlights include the sleek black driver’s rucksack with its quick release buckle, first devised for the seat belts of racing cars, and the Titan Track Coat with its flame retardant fabric and detailed Yorkshire craftsmanship. It also includes a deliciously luxurious shawl cardigan made from the finest Merino wool with added suede elbow patches – a must for every racing driver. The traditional Duffle Coat has also been given added edge for the 21st century with its distinctive clasp fastenings, based on the classic engine kill switch, replacing the usual wooden toggles. Continuing the racing car theme, the duffle in collaboration with world renown manufacturer Gloverall, also has ventile shoulder pads, more regularly used as a barrier from seat belt wear and tear. Continuing the racing car theme, the duffle in collaboration with world renown manufacturer Gloverall, also has ventile shoulder pads, more regularly used as a barrier from seat belt wear and tear.
The Walklett Blazer, named after the founders of Ginetta, is made from British waxed cotton more often used to protect sailors from the harshest of environments. In navy and olive with a flattering fit, the blazer is as fashion forward as it is enduring.
“The collection was designed to embody all that is essential in any racing driver’s wardrobe,” said Lawrence Tomlinson, a racing driver, engineer and business entrepreneur who took over the business in 2005. “The inspiration was taken from the great passion we have for racing cars and the very real beauty and style in what we have been building here for almost 60 years.”
All the garments are made in Britain in keeping with the Ginetta brand philosophy and created in association with factories boasting their own rich heritage and reputation for excellence. Each piece has also been produced in limited numbers to protect the exclusivity so highly coveted in the luxury market. Lawrence continued: “While we wanted to incorporate the very best in terms of technology, craftsmanship and materials, we also wanted a collection that appealed to the most stylish of fans. Design is very much the key here in both the look, feel and finish of each garment and we are delighted that not only are these garments designed in the UK but they’re made here too.
“We feel these will be pieces which not only celebrate the best of Ginetta but will be a favourite piece made to be worn and enjoyed and which will remain a key part of any discerning wardrobe for a lifetime.”
Press release distributed by Nathan Rous, NPR
Photos are copyright of Ginetta
October 2015
